Social media is an exciting opportunity for your business to connect with existing and new customers. There’s a lot more to it than simply starting a facebook page or twitter account as you may have already discovered. In order to get ahead of the competition and get recognised a clear strategy and constant effort is needed.
Our social media strategy services aim to help you build your community online without you needing to spend all of your valuable time. We have a range of solutions depending on your needs and will customise to ensure you get the highest possible return on your time and money.
Engaging with your customers on Social Media can be challenging with so many business competing for their attention. Your customers use social media to connect with their friends, share content which interests them, and engage with people and brands that they relate to. If you’re not providing content that is interesting or refreshing then they won’t pay you any attention and you will find yourself investing a lot of time and money and getting very little in return.
Opening a new account in Facebook, Twitter, Google Plus or any other channel is free, which is great for your business as you no doubt want to lower the costs of marketing as much as possible. However, this low cost also means that everyone business out there is also attempting to do their marketing through online social channels. Therefore, to get noticed your business needs to do more that the others.
The strategy is simple to talk about but difficult to do in reality, because it involves the two most precious things in your life: time and money. Here is what your business needs to do to succeed on social media:
1. Post original and interesting content related to your business.
2. Don’t “sell” your product but provide value to your followers.
3. Post your content to the correct social media channel related to your product.
4. Post regularly (at least daily) to your social media channel.
5. Respond quickly to your customers questions and comments (within a few hours).
If this seems like too much work, then that’s where we come in. We can help you manage your channels and ensure you still have time to run all the other aspects of your business. We have dedicated account managers that will understand your business and carefully follow instructions to ensure that your social media channels are managed at all times.
As mentioned above, high quality content is crucial for the success of your business on social media. However, great content takes time and practice to develop and can be almost a full-time job in itself. For this reason, we have a team of account managers who are adept at writing and creating new content related to your business to help engage your customers. This can be anything from blog posts, Twitter campaigns, or cool infographics to help promote your business on Facebook and Pinterest.
We’re also great at creating competitions to help build your fanbase and excite your customers. Please read on to find out more.
Influential author and marketing guru Seth Godin has long emphasised the power of building a community and tribe to support ideas, organisations and businesses. Having a community or audience that champions your business and products in their environment gives your marketing super powers. It adds a virality which ensures more people connect with your business and happily tell their friends.
There is a science behind the building of a community or tribe for your business. It involves planning and strategy and carefully considered marketing campaigns. Its fun and exciting and will bring more value to your business than can be counted in just your balance sheet. It will make it easier to sell your product, develop new markets, and recruit staff.
To learn more please send us a message. This is a topic we love to talk about so please contact us for a chat.
As you can tell, we really want to talk with you. We love meeting new people and learning about their business. Every start-up and SME is unique and special and we want hear about yours!