You may already have a website and some presence online however things aren’t really working out how you hoped. Maybe now is the time to refresh your website or add an online shopping option. We can help you with this.
The internet moves fast and there are many opportunities for small businesses that didn’t exist until recently. Its relatively quick and affordable to get your website how you first imagined or better. We can help improve the flow and ensure the site ranks well in google and is search engine optimised. Increase your site visitors and increase your revenue.
you may have a website already but it’s starting to get a little stale or out of date. If you had a site built a few years ago you may find that it’s difficult to update yourself or that it’s slow to view. Most likely your website isn’t responsive and doesn’t format very well for iPads or mobile phones. Older websites are also usually slow and poor coding can result in lower rankings in search engines like Google.
The good news is that it’s pretty easy to build a website that runs fast, is editable by a non-tech person, and is responsive and will adapt to different screen sizes. Your site can be reborn with added functionality, online shopping, up-to-date information, and ready for the future.
Your brand is one of the most valuable assets your business has. It is your business reputation, it’s personality, and what customers imagine we they think of your business. Your brand is made up of various brand elements like your name, logo, colours, but it’s also the way your staff serve your customers, the way you write your emails, the kind of stock you buy, the services you provide. It’s the full picture of your business.
Your customers now visit your website for information about your business, its opening hours, and the products and services you offer. Wouldn’t it be great if your customers could also view all your products and even make a purchase online immediately. Providing this option for your customers will make them happier because they can save time and effort and also provides you with additional revenue.
Having an online store also offers other benefits that are often overlooked. Your eCommerce store gives your customers a place they can explore and learn about your products before they visit your brick-and-mortar store. It helps build your brand and establishes your expertise in your business area.
It means you can engage your customers with your products and answer their questions virtually at any time. Your online store is always open! So your customers don’t have to wait until 9am to make an order. They can order after they finish work, after they pick up the kids from school, on Sundays, on public holidays, at 2am when they can’t sleep. Your online store provides them the ultimate convenience.
More than that, you’re able to grow your customer base beyond current geographic constraints. You can sell your product to anyone who wants to buy it even if they don’t live driving distance from your business.
So with lower costs to setup an eCommerce store, and simple to use tools for you to run the site, there is no better time to get your online store going.
Social media gives your business powerful new tools to connect and engage with customers. There are opportunities that never existed in the past to develop a community of customers and connect with them regularly.
Social media is simple to start but involves a large investment of time and energy to build and develop into a powerful marketing channel for your business. Trust us to help you with your social media strategy and you won’t waste your money and time with trial and error attempts to make things work.
Using facebook your business can talk with customers easily, answer their questions, and promote products and services. Its faster and easier to deal with customer complaints and feedback and build trust. You can have a multi-lateral conversation and really learn about what your business should concentrate on in the future.
Twitter provides your business a channel for short and punchy messages that can quickly and easily be sent to thousands of followers and quickly digested. Its great for informational businesses that want to engage their customers around topics and questions.
Pinterest and Instagram are the best platforms for visual content and to showoff your beautiful and unique products. Customers use Pinterest to organise their favourite inspiring and interesting pictures and will refer to them when making purchases in the future. Instagram is perfect for your customers to consume your business’s luxurious and special products and they can imagine their dream lifestyle. Through these platforms your customers can build an emotional connection to your business and its products and services.
Your business may already exist as a brick-and-mortar physical store, which provide you some unique benefits and advantages over your online competitors. Having both an online store and offline store doesn’t mean you need to run two different marketing strategies but you can leverage off both to provide special opportunities.
We can help you understand the possibilities and build marketing campaigns that utilise your unique locations – online and offline. We can setup system which allow your customers to purchase your products online and then pick them up in the store. Or establish membership loyalty programs which transcend both physical and virtual spaces. Your customers sign up online but use the loyalty in your brick-and-mortar store, or vice versa.
Get in touch with us and we can talk more about what would work best for your business.
We’re a hardworking and smart team, who will listen patiently to you and respond with customised solutions that best suit your business. We shun hard sales techniques and aim to develop long term value adding relationships with our clients. Please get in touch today![contact-form-7 404 "Not Found"]